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HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) - Fred Reichheld, Roger L. Martin, Harvard Business Review, Theodore Levitt & Sandra Matz

By Fred Reichheld, Roger L. Martin, Harvard Business Review, Theodore Levitt & Sandra Matz

Release Date: 2026-03-03

Genre: Business & Personal Finance

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HBR's 10 Must Reads on Marketing, Update Fred Reichheld, Roger L. Martin, Harvard Business Review, Theodore Levitt & Sandra Matz
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Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalization
Pineal: Xt Open Your Third Eye

HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring "Marketing Myopia" by Theodore Levitt) - Fred Reichheld, Roger L. Martin, Harvard Business Review, Theodore Levitt & Sandra Matz

By Fred Reichheld, Roger L. Martin, Harvard Business Review, Theodore Levitt & Sandra Matz

Release Date: 2026-03-03

Genre: Business & Personal Finance

(0 ratings)
Play Full Download
Put customers at the core of your business. If you read (or listen to) nothing else on marketing, listen to this book. We've chosen a new selection of current and classic Harvard Business Review  articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth. This book will inspire you to:
Align your sales and marketing teams for maximum impactMeasure the real-world value of customer loyaltyBlend human and machine intelligence to manage your brandReap the benefits of psychological targeting, ethicallyDevelop influencer campaigns that generate real returnsBuild a customer strategy around personalization
Pineal: Xt Open Your Third Eye

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Pineal: Xt Open Your Third Eye