Think about the last time you tried to change someoneās mind about something important: a voterās political beliefs; a customerās favorite brand; a spouseās decorating taste. Chances are you werenāt successful in shifting that personās beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ā and offers ways to influence that process.
Remember that we donāt change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.
Think about the last time you tried to change someoneās mind about something important: a voterās political beliefs; a customerās favorite brand; a spouseās decorating taste. Chances are you werenāt successful in shifting that personās beliefs in any way. In his book, Changing Minds, Harvard psychologist Howard Gardner explains what happens during the course of changing a mind ā and offers ways to influence that process.
Remember that we donāt change our minds overnight, it happens in gradual stages that can be powerfully influenced along the way. This book provides insights that can broaden our horizons and shape our lives.